The Montreal Public Markets are cherished institutions in Montreal, offering a vibrant hub for local food producers, artisans, and the community.

Montreal's public markets are introducing new organic, Quebec-grown vegetable products to boost national food presence. This initiative aims to blend local flavours with the markets' diverse international offerings for shoppers.

This project presented an interesting challenge: developing a brand identity for Fuego that effectively communicates its premium quality while simultaneously resonating with the rustic and authentic character of the Montreal Public Market. This required balancing the sophistication of the tequila and respecting the market's earthy aesthetic.